The Roast Beef that won the war

The Roast Beef that won the war

Zachary Goldberg
Retail

Coca-Cola Co. has won the contract to sell it's brand at fast-food chain Arby’s, pushing out PepsiCo Inc. in the latest battle of the restaurant beverage war. Arby's has been a PepsCo customer for over a decade.

The deal will add more than 3,200 Arby’s locations to Coca-Cola’s growing list of restaurant clients. Atlanta-based Arby’s Restaurant Group Inc. is controlled by Roark Capital Group, which also includes Coke clients Hardee’s and Carl’s Jr.

“After conducting a thorough and highly competitive review of our current beverage contract, which concludes in early 2018, we have ultimately decided to transition to the Coca-Cola Co.,” Arby’s spokesman Chris Fuller announced on Thursday. “We expect the transition to begin during the first quarter of 2018.”

“It’s been a privilege to bring our leadership in marketing and innovation, as well as our beloved beverage brands, to their consumers,” PepsiCo said in a statement.

Hey Facebook, how’s that “crack team of fact checkers” doing?

Hey Facebook, how’s that “crack team of fact checkers” doing?
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