Boutique Paid Media Consultancy, New York, NY

The performance partner brands bring in when results actually matter.

Golden Social partners with brands to build and scale paid media programs across every major platform, from first dollar spent to eight-figure budgets.

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What we do

Paid social and search. Full-funnel strategy. Agency management.
Built for brands that need a real partner, not another vendor.

$100M+
Media managed
9+
Years Experience
15+
Markets activated

The operator behind the strategy.

Golden Social is run by Zachary Goldberg, a performance marketing leader with nearly a decade of experience managing paid media at scale for global brands and growth-stage companies alike.

By day, Zachary leads paid media for a major streaming platform across APAC and North America. Golden Social is how he brings that same institutional-grade thinking to brands that want a real partner, not a vendor.

No layers. No junior teams running your accounts. You work directly with someone who has built and run programs at enterprise scale, and knows how to right-size that thinking for any stage of growth.

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Services

What we do.

01
Paid Social
Full-funnel campaign strategy and execution across Meta, TikTok, Snapchat, Pinterest, LinkedIn, and emerging platforms. Creative testing, audience architecture, and optimization built for performance.
02
Paid Search
Google and Microsoft Ads management, from keyword strategy and bidding to landing page alignment. Built for brands that want intent-driven growth without wasted spend.
03
Strategy & Audits
Channel audits, measurement framework builds, go-to-market paid strategy, and influencer program planning. Covers owned execution and agency/vendor oversight, actionable, not theoretical.
04
Agency & Team Management
Experience managing agency partners and cross-functional teams across influencer, audio, and specialty channels. Ideal for brands that need a strategic lead to manage existing vendor relationships.
05
Testing & Measurement
Incrementality testing, holdout design, creative experimentation, and platform-level lift studies. Building the infrastructure to know what's actually working.
06
Growth Consulting
Have a growth challenge that doesn't fit neatly into a channel? Let's talk. From affiliate team management to cross-channel fluidity planning, if it touches paid growth, it's worth a conversation.

Every major channel, one team.

From the platforms you already know to the ones your competitors haven't figured out yet. Full-funnel coverage across paid social, search, and video.

Meta / Instagram
TikTok
Google Ads
YouTube
Microsoft Ads
Snapchat
Pinterest

Who We Work With

Built for brands serious about growth.

Direct-to-Consumer Brands

E-commerce and subscription businesses with a clear product-market fit, looking to scale acquisition without sacrificing unit economics.

Startups & Scale-Ups

Companies moving fast who need senior-level paid media thinking without the overhead of a full-time hire or a large agency retainer.

Agencies Needing Overflow

Agency teams that need a trusted partner to white-label paid media execution on overflow accounts or specialized channel work.

Established Brands

Companies with existing programs that want a second set of expert eyes, audits, testing roadmaps, measurement strategy, or channel expansion.


Let's talk about what you're building.

Golden Social takes on a select number of clients at a time. Whether you're scaling from scratch or looking to sharpen an existing program, reach out and let's figure out if we're a fit.

Based in New York, NY, available globally.
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